Kyle Schruder RGD
Brand & Editorial Designer


CMPA Prime Time
Studio: Creative Currency
Team:
  • Jennifer Gagnon RGD Art Director
  • Meleana Conquer Designer
  • Ysabella Ocampo Designer
In 2024, the Canadian Media Producers Association (CMPA) engaged Creative Currency to refresh the branding for their annual Prime Time conference. The existing branding had grown stale and needed an update to align with the CMPA’s modern vision as an industry leader.

We created a cohesive, bold brand identity that honoured the craftsmanship at the heart of Canadian film production. Our work laid the foundation for the 2025 conference branding, where we were invited to continue evolving the identity.







Previous Project
Kyle Schruder RGD    
Email
LinkedIn Creative Director at Creative Currency
Previously design at Coactuate, Bridgeable, Fresh Art & Design, James Ireland Design

Awards:
2026 – National Magazine Awards: B2B
  • Gold – Best Art Direction of a Single Article
  • Nomination – Best Cover
  • 2x Nominations – Best Art Direction of a Single Article

2025 – RGD Branding Award
  • Program & Campaign Brand

2025 – National Magazine Awards: B2B
  • Silver - Best Art Direction of a Single Article
  • Nomination – Best Cover

2024 – RGD In-house Design Awards
  • Award of Merit