Kyle Schruder RGD

Branding | Editorial | Design

Creative Director @ Creative Currency
Formerly: Coactuate, Bridgeable, Fresh Art & Design, James Ireland Design Inc.

I’m a design leader passionate about mentoring creatives and helping build a strong design community.

I am proud to support the Association of Registered Graphic Designers (RGD) by:

Serving on the RGD Board of Directors
Chairing the Membership Committee
Acting as their Treasurer
Acting as a Certification Portfolio Evaluator: reviewing portfolios and testing candidates to ensure they meet the standards required to be certified as an RGD
Helping RGD build their membership engagement strategies, such as the Social Good Awards and the RGD Branding Awards.
Mentoring design students at Humber, George Brown, OCADU, and more.

Presentations:

Live Loud Live

Creative Currency

Branding

Make Music Matter and Matthew Perry House were forming a partnership around mental health and addiction advocacy. They needed a name, a brand, and a launch moment big enough to match a lineup that included Sum 41, Billy Talent, Serena Ryder, City and Colour, and Hank Azaria.

Creative Currency developed the Live Loud brand identity and produced the full creative for Live Loud Live, the partnership's debut concert at Koerner Hall in Toronto. The visual system pulled from gig-poster culture, using high-volume typography and a tone that honoured Matthew Perry through attitude rather than obvious tribute. We delivered everything from logos and poster system to social assets, artist-facing collateral, and on-stage creative direction. The concert drew national media attention and established Live Loud as a platform built to grow.

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