Kyle Schruder RGD

Branding | Editorial | Design

Creative Director @ Creative Currency
Formerly: Coactuate, Bridgeable, Fresh Art & Design, James Ireland Design Inc.

I’m a design leader passionate about mentoring creatives and helping build a strong design community.

I am proud to support the Association of Registered Graphic Designers (RGD) by:

Serving on the RGD Board of Directors
Chairing the Membership Committee
Acting as their Treasurer
Acting as a Certification Portfolio Evaluator: reviewing portfolios and testing candidates to ensure they meet the standards required to be certified as an RGD
Helping RGD build their membership engagement strategies, such as the Social Good Awards and the RGD Branding Awards.
Mentoring design students at Humber, George Brown, OCADU, and more.

Presentations:

ECHO Ontario Superhub

Creative Currency

Branding

Creative Currency worked with CAMH to strengthen the ECHO Ontario Superhub brand through an audit, toolkit expansion, and new core collateral. ECHO Ontario had an established identity, but brand application had become inconsistent across documents and communications, and existing templates weren't keeping pace with the organization's needs. We ran a focused audit and a stakeholder workshop to identify the gaps, then refreshed and expanded the toolkit to address them. Deliverables included Word and PowerPoint templates, a business card, an executive brochure, and updated brand standards for colour, typography, and imagery.

The result is a more consistent, usable brand system that internal teams can apply without outside help. Staff no longer need to recreate materials from scratch or interpret unclear guidance — turnaround on routine communications is faster, and capacity has shifted toward program work. With the right tools in place, ECHO Ontario is set up to grow its communications without losing clarity or consistency.

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