Kyle Schruder RGD

Branding | Editorial | Design

Assoc. Creative Director @ Creative Currency
Formerly: Coactuate, Bridgeable, Fresh Art & Design

I’m a design leader passionate about mentoring creatives and helping build a strong design community.

I am proud to support the Association of Registered Graphic Designers’ by:

Serving on the RGD Board of Directors
Chairing the Membership Committee
Acting as their Treasurer
Reviewing portfolios and test candidates to ensure they meet the standards required to be certified in the role of a Certification Portfolio Evaluator
Helping RGD build their membership engagement strategies, such as the Social Good Awards and the Branding Awards.
Mentoring design students at Humber, George Brown, and OCADU.

Coactuate Branding

Coactuate

Branding

Coactuate is a management consultancy that tackles ambiguous and complex challenges by integrating strategic and design-thinking methodologies. In 2023, we found ourselves at a pivotal moment — our services had matured, our work was gaining recognition, and our brand needed to evolve to reflect our growth and establish a stronger presence among prospective clients and potential hires.

I led our internal design team in guiding Coactuate's leadership through a transformative branding process. This journey led us to redefine our foundational brand story, aligning it with the company's evolution from a small boutique agency to a confident player, adept at tackling major challenges for global corporations.

Our primary objectives were to rebrand the company in a way that resonated with our evolving identity, and to use that refreshed visual identity to showcase our capabilities to new clients, support workshops, present research findings, and unify all of Coactuate's communications into a coherent and impactful whole.

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